PPC Advertising Agencies Review Part 2 of 5

Louis C. Here to share with you the second part of my 5 part series on the Best PPC advertising Agencies Review. I know personally how difficult it is to find the right Advertising Agency that will give you the biggest bang for your Advertising Dollar. PPC advertising is one of those mediums that are cost effective and can expose your product or service to your targeted audience. Some of these advertising agencies will even narrow your targeted audience even more by having you choose the region where the potential customer is looking for your specific service or product. How Great is that?
The following are six more PPC Advertising that are on the top of my list.
And Please if you enjoy the benefits of this posting please either like this post or leave a comment, it would be greatly appreciated.

adSage Corporation 

adSage is the largest online advertising agency in China. We have over 500 employees and rich experience to support multinational companies to engage Chinese consumers by designing, managing and optimizing their online advertising campaigns. adSage is also the exclusive partner of Baidu in North America. Our agency services cover SEM, SEO, Mobile Ads and Social Media Marketing. adSage is a major advertising technology partner of Microsoft, Yahoo and Facebook in US. Our rewarded SEM and Facebook advertising management software, which have been used by over 2,000 advertisers globally

http://www.adsage.com/

AdsPromotion

AdsProMotion was founded in 2007 as a group of professionals who decided to put inspiration, innovation and knowledge together to make the best “all-in-one” solution on the market. We are a group of campaigns enchanting each other for your fruitful result. Right now we are a powerful and innovative digital marketing agency. With a lot of innovative in-house solutions, a network of trusted partners and several daughter companies which were acquired in order to deliver the best quality services to our clients.

http://www.adspromotion.com/

AdStack

AdStack is a real-time email optimization platform that uses quantitative techniques to automatically optimize e-mail marketing campaigns for agencies, publishers and advertisers. LiveOptimizer is AdStack’s real-time image optimization service for email marketing campaigns. Users upload their creative content to the AdStack platform and send emails using their normal publishing process. Throughout an email campaign, LiveOptimizer will automatically identify, promote and serve the top performing content, improving click and conversion rates and driving better user engagement.

http://www.adstack.com/

Adlux

Adlux is a global online marketing & technology leader. Founded in Sydney, Australia with offices now across the globe, we provide innovative, effective advertising solutions and a comprehensive source of PPC online advertising products to advertisers and agencies throughout Australasia, North America, Latin America and Europe. With our vast reach and dedicated client service teams in each market, Adlux is able to provide custom solutions to meet the needs of savvy advertisers with challenging performance needs and audience reach goals.

http://www.adlux.com/

adMarketplace.com

Performance Driven Search Syndication Advertising. adMarketplace is a technology company with the largest search advertising network outside of Google and Yahoo. The 8th fastest-growing private company in New York, adMarketplace delivers data-driven performance to the Internet's leading marketers through the only search syndication platform that adjusts bids by both keyword and traffic source.

http://www.admarketplace.com/

AdMedia

The most comprehensive cross channel advertising network on the internet. As a performance based advertising network, we've been providing Advertisers and Affiliates with marketing solutions since 1998. AdMedia connects advertisers to consumers across many channels. This includes industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. AdMedia is the only cross channel advertising network in the world that enables you to purchase media across this many channels, including Video, Display, Search, Email, Social Media, Contextual, Mobile, Applications, Gaming, and more.

http://www.admedia.com/

PPC Advertising Agencies Review

Louis C. here again. I have gotten several request to repost one of my PPC Review Series on who are the leading PPC Advertising Agencies in the U.S.

I understand that we can do a Google search for these types of advertising agencies that offer PPC services but I had the opportunity to speak to and work with some of these agencies and can give you the low down on the services they have to
offer. They will be posted here in a 5 part series so don't miss out on this great information.

If you like what is being posted, please give The Smart Mkter a like or leave me a comment at the bottom of this posting. With your input we will continue to bring you some great marketing tips and advice along with some great marketing resources to continue to help you make money online.

Part One of a 5 part series

AdTruth

In a world where people are increasingly reliant on a variety of Internet-connected devices, from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth, the company’s digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. To learn more about digital media solutions from AdTruth visit www.AdTruth.com.

Advershares

Advershares social commerce network is the next evolution in social media. We leverage the proven impact of social media and sharing, letting you earn cash for your referrals and discounts on your purchases. Merchants choose discount levels to pass on to incentivize customers. Advershares uses the millions of social sharing opportunities that we all undertake every day and, by adding a seamless transaction technology, allows users to generate earnings from referrals and purchases. As your social circle grows, so does the income, with monetary rewards being distributed between individuals, groups, schools, sports teams and businesses. http://advershares.com

Advertise.com

Advertise.com is a results-driven Ad platform for Search Pay Per Click (PPC), Email, Display, and Remarketing advertising solutions. Our unmatched network of premium publishers empowers our advertisers to maximize their company's audience reach. Founded in 2001 by CEO Daniel Yomtobian, the Company has grown into the world’s largest privately held Ad network. Now delivering over 20 billion ad impressions monthly, advertisers are landing conversions beyond traditional search and display by delivering ads to real people who are actively seeking their products and services.

http://www.advertise.com/

Advertising Database, Inc.

AddataExpress® is a web-based directory of the top 10,000 nationally-advertised brands. It tracks brands that spend $1MM+ annually in national U.S. media. Many are also top spenders in promotion, event marketing, social media, public relations, and other non-media arenas. AddataExpress® provides names, titles, phones & emails for the media & marketing decision-makers at the brands and their respective advertising & marketing agencies. AddataExpress® also provides media spending, plan timing, demographic targets, geographic focus, promotion preferences, etc. It is searchable by brand, company, agency, media usage and much more.

http://www.advertisingdatabase.com/

Advertising Red Books

For MEDIA / PUBLISHER / AGENCY - SALES - MARKETING - NEW BUSINESS Teams - the all NEW Red Books Online serves as the most comprehensive, up-to-date tool for Qualified Leads and Competitive Intelligence. Give it a FREE test drive today to immediately impact your goals: - 120,000 Brands (within 20,000 Companies) - 15,000 Ad Agencies - 200,000 Key Contacts - 100,000 Direct Emails - Client Lists - Agency-Advertiser relationships - Sales / Annual Billings - Media Spend by Category (from Kantar Media) - Email Alerts to your Inbox - LinkedIn Connect - UPDATED DAILY - Much Much More

http://www.redbooks.com/

Ads4Dough

Ads4Dough is a full service "cost per acquisition" (CPA) network operating worldwide. Ads4Dough's unique agency approach allows us to provide an unparalleled level of transparency and communication between our advertisers and publishers. This allows us to produce quality leads and sales, not just traffic. Unlike cost per click or cost per impression advertising, our performance marketing model means you can spend your budget on acquisitions, not just impressions. No set up fees, no long turnarounds. Sign up as a partner at www.a4d.com

How to Get Customers to Open Your Emails

What to do, What to do... This seems to be the question on how to get customers to open your emails. We see it everyday that we turn on our computer. We go directly to our emails and see who is sending us what. We look first to see if anybody we know personally has sent us a message. Then we look for something that attracts us to open their email. Depending on how you feel that particular day, we may want to be amused, we may want to actually see what opportunities are available or even how somebody has actually structured their email that made me open theirs. If you are a marketer, I would gravitate towards those types of emails, just out of curiosity.

I came across this article written by DJ Waldow which peaked my interest on how to attract and write a successful marketing email.

If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action, such as clicking through to your website or making a purchase.

But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem, save them money, make them smarter or entertain them.

Here are some tips for crafting these types of successful marketing emails:

1. Solve a problem. 
If you knew that an email marketing newsletter would help solve a problem you were having, would you subscribe to it? If the sender set expectations up front and promised that every email would lead you closer to solving that problem, you'd open those messages, wouldn't you?

One example of a company that does this right is Quibb, a professional news site that allows people to share what they're reading for work. It helps its subscribers solve their problems by digesting news and allowing readers to quickly catch up on what's relevant in their industry. Quibb's problem-solving approach translates into an average open rate on its daily digest email that ranges between 50 percent and 70 percent. That's significantly higher than the average marketing email open rate (in North America) of 25.6 percent, according to the Direct Marketing Association.

Related: 3 Rules You Must Break to Expand Your Email Marketing List

2. Save them money.
Groupon and other daily deal emails have proliferated by offering subscribers the opportunity to save money. Sure, you have to spend money to save, but it can be enticing to get 50 percent off a dinner at a restaurant you've always wanted to try or 40 percent off the oil change you've been putting off for months.

Similarly, business-to-consumer marketers often put words such as "free," "save," "sale" or "free shipping" in their subject lines. Many people -- my wife included -- save such emails in their inbox for the next time they're shopping in a store or online. Then, they search their inbox for the promotional offer.

For your own marketing emails, test different types of offers. Sometimes free shipping can be more effective than a percentage discount. Other times, a dollar amount savings may work best. Try a subject line split test to see what resonates most with your audience.

3. Make them smarter.
Some of us embrace the "always be learning" motto. To hone our skills, we read business or trade publications, or we take courses. Many marketers exploit this desire to become smarter by sending emails that promise just that.

Related: The 4 Essential Parts of an Email

An example is social media expert Chris Brogan's weekly Sunday email. Brogan shares what's on his mind with the goal of making his subscribers smarter. In a recent email with the subject line "The Sidewalk, The Storefront and the Back Room," Brogan talked about "touch points of opportunity" -- essentially, how your potential customers can find you. His open rates are often higher than 40 percent, and many of his weekly words of wisdom are shared on social networking sites, helping him attract more potential customers to his email list.

If your emails tend to be focused on selling, try mixing it up next time. Don't sell, just inform.

4. Entertain them.
Some emails include an entertainment component to try to increase readership and sales. For example, MarketingProfs included a fun video in a blog post and email last fall to promote its annual B2B Forum. While it's uncertain exactly how effective the video was in terms of open rates, MarketingProfs did sell more forum passes after the email went out.

I've been doing this with my weekly email for several months. The video is consistently the most clicked -- and shared -- link in the entire email, often resulting in more email sign ups.

It's possible to craft an email that both entertains and saves subscribers money, or one that can both make people smarter and save them time. But most emails focus on only one of the four themes.

Take a look at your recent email marketing messages. Can you identify which of the four reasons your subscribers are reading your emails? If your answer is "none of the above," you might want to reconsider your approach.

PPC Mistakes That Can Kill Your Campaign

Louis C. here today to share 5 common yet critical mistakes that can ruin your PPC advertising campaign. I know that I am a victim to them and perhaps you are too. It can cost you big time and waste valuable time getting to the people that your are trying to reach with your message.

You kick yourself in the butt when you say, Damm, I've written a poor ad or my landing page sucks or I should have reviewed my copy to pick up those spelling mistakes that I've made. All these minor things can be major when it comes to submitting your PPC campaign.


Hayley Coutinho who works for Receptional, a digital marketing agency offers us her perspective on what mistakes she has caught with her clients. No sense in wasting your advertising budget on stuff that can be corrected.

Poor ads damage your clickthrough rate (CTR)

PPC professionals know that Google uses an algorithm called ‘Ad Rank’ to determine the position of your ad on its results pages. A good Ad Rank means your advert will appear higher up the page (where you're more likely to attract traffic to your site). Ads that appear lower down the page attract less traffic.

Ad Rank is also used to calculate how much you're charged for each click your advert receives. A good Ad Rank means you'll pay less for your campaigns.

Here's how Ad Rank is calculated:

Ad Rank = CPC Bid x Quality Score

As you can see, the two factors that determine your Ad Rank are your campaign's Quality Score and your cost per click bid price.

A number of elements contribute to your Quality Score, but the most important are the relevance of your ad and its clickthrough rate (CTR). Your CTR and ad relevance are crucial to your campaign's success.

So it continues to surprise me when I review a PPC account and see that these key factors have been neglected.

What are advertisers getting wrong?

I've seen a huge array of mistakes when it comes to ads - from poorly converting landing pages to things as simple as spelling mistakes. For the purpose of this post I'll focus on the five most common mistakes:

1. Ads that aren't relevant

Ensuring that your ads are relevant to your landing page and its associated keywords should be a top priority.

Making your ad relevant will help improve both your Quality Score and the CTR your ads get. Getting a higher Quality Score means you pay less for each click you receive. That means you get a better return on investment (ROI).

Despite the importance of ad relevance I often see accounts in which very different keywords have been grouped together into a single Ad Group. This makes it impossible for your adverts to be relevant.

As a result, your Quality Score will be low and you'll end up paying more for each click you receive.

It’s important that keywords are tightly grouped together and relate to just one theme. At Receptional, we aim for a Quality Score of 10 (the maximum), so that costs are kept as low as possible.

Advertisers should also consider using dynamic keyword insertion (keywords are automatically inserted into your ad, ensuring that it's always relevant).

You might also include your target keyword within the ad's description.

(This advert and the next are from a Sunrise care homes campaign.)

I rarely see keywords included in the display URL. Advertisers should use this opportunity to display a relevant keyword.

Following simple best practice guidelines like this will not only improve your ads' relevancy and boost its Ad Rank: also, the keywords you're targeting will be highlighted in bold.

And this will help you stand out from the 10 other ads fighting for the searcher's click!

2. Missing call to action

Including a call to action in your ads is crucial: it will help increase your clickthrough rate. However, clear calls to action are often missing in the accounts I review.

Even when a call to action is included I see inappropriate language. For example I see ads with call to actions such as ‘View More’ or ‘Browse Now’, which is ideal if your aim is to drive user engagement. But, for clients wanting to generate sales, language such as ‘Buy Now’ is more likely to encourage a user to purchase.

Don't underestimate the power of your call to action. Using an appropriate phrase could mean the difference between a user browsing through your products - and actually buying something.

3. Lack of testing

I always recommend having at least three variations of your advert running. Test new ads every month so that you're continually trying to improve your CTR.

Many advertisers fail to update their ads regularly, which often means their messaging, promotions or prices are out of date. This can affect the user experience as well as CTR.

The elements you could be testing include your descriptions, display URLs, and calls to action. You should also test new messaging such as benefits, promotions, and prices, as well as trialing new sitelinks

(Sample advert from www.swaggerandswoon.com)

By testing small variations you'll be able to monitor the differences in CTR for each tweak you make.

4. Lack of ad extensions

There are a number of different types of ad extension available to advertisers. Using these extensions can help you quickly send visitors to the information they're looking for.

Traditional extensions include call, location, product, and social extensions as well as site links. Recently, Google has introduced enhanced campaigns, which allow you to add app extensions, dynamic search ad extensions and offer extensions.

Google strongly promotes the use of these extensions. For example, Google claims that sitelinks can improve CTR by up to 30%.

Despite the potential benefits, I rarely see advertisers taking advantage of all the extensions that could be relevant to their business.

Here's a location extension example:

(A sample advert from Sydney Mitchell solicitors.)

And an offer extension example:

(Sample advert from Running World.)

A product extension:

 

(Sample advert from Electric Shopping.)

And a sitelinks extension example:

(Sample advert from Kenburn waste management.)

The nature of your business will influence which Ad Extensions are appropriate. For example, if you have a high street presence and want to drive users into your stores, you'd probably want to use location, call and offer extensions. A pure e-commerce site would benefit from sitelinks and product extensions, which drive online purchases.

5. Ad creation best practice

Google (and Wordtracker) provide plenty of best practice PPC advice for free. Simply following Google's best practice is a good place to start when creating ads and structuring an account.

Yet many advertisers fail to follow this advice. The result, as you would expect, is that their accounts' CTR and overall success suffers.

For those trying to create a successful ad campaign, I've summarized a number of best practices that will provide a good foundation for your campaign:

•                Make sure the relationship between ads, keywords and landing pages is relevant.


•                Analyze competitors' ads. Aim to make your ads stand out.


•                Make Your Ad Text Stand Out - by capitalizing the first letter of each word.


•                Mention your unique selling points and the benefits of choosing your benefits (over your competitors').


•                Highlight appealing promotions or special offer pricing.


•                Ensure you have a call to action that is relevant to your advertising goals.


•                If appropriate, use dynamic keyword insertion and ensure your target keywords are present in the title and ad text.


•                Include keywords in the URL field. They will become bold if searched for.


•                Decide on your advertising goals and use appropriate ad extensions.


•                Don’t forget to test, test, and test again!


Good luck with your campaigns. And don't forget, If you are looking for more information on how to make money online click on the banner below and fill in the form with your name and valid email to see how you can finally make money online without selling anything.

Finding Targeted Leads In Traffic

Louis C. here today to talk about how to get targeted lead that we've all been looking for.

We've always talked about the leads we shouldn't want so for a change lets review the type of customers that we should be attracting to our offers and what they are actually looking for.

The following 4 tips should clarify what a good subscriber is searching online.

#1. A good subscriber has an active interest in solving a pressing problem.

At the very least, they have an intention to buy some solution, but might need more information about your particular offer.

#2. A good subscriber makes only realistic assumptions.

For example, if you sell an "info" product, then he ONLY expects to get good information that is relevant to them in exchange for their money.

What he doesn't expect is a product that actually jumps off the page and fills their bank account or burns their flab for them.

#3. A good subscriber shops & compares product BENEFITS and value, not guarantees.

They want value for their money of course, but they don't compare what they get if they prove the product fails.

#4. a good subscriber appreciates samples.

Samples help them make a buying decision, and they're prepared to return the favour when offered a product that suits them.

This last one is worth further discussion...

Suppose you're walking around the mall, and a girl approaches you from the ice cream shop to offer you a sample...

If you're a good "subscriber" and you take the taste-test and enjoy it, you promptly go in and buy a scoop or two.

What you DON'T do is get picky at the door so you can keep enjoying as many of her free samples, until you're all "ice creamed out".

And if the ice cream lady were one of my marketing students...

Her samples would've been a sales aide, intended to get traffic INTO the store to buy. She'd refuse to let anyone get full outside.

That's the same philosophy i built this newsletter on, long before you ever subscribed.

It's likely when you joined my list, you were given my freebie surprise.

A PDF file full of RAW useful content -- A sample, of course. But a dang good one.

Some of my BEST traffic-getting and money-making inventions are in there. Worth good money if I wanted to sell it. But that's the point of a sample.

People who appreciate the gesture and like what they see, they have the decency to cough up $19 to buy the Internet Business Academy. It's a non-consequential commitment that shows their good intentions.

In return, they get to continue their journey with us and learn all our secrets in great depth through our range of products. 

And when we next have a good free sample to share, they get that too.

But the crappy subscriber?

He takes the free PDF and enjoys the sample. Then stands at the door with mouth open, waiting for the next email to arrive with MORE free info.

"Sorry, only one freebie per subscriber!" i say. They storm off in a huff. 

I'm not sad.

Bottom line: if YOU want targeted traffic, you have to learn to say NO to imposters posing as legitimate prospects.

Some are only there for the free samples. Don't satisfy their hunger or they won't need to buy.

Let them come in and be a customer if they're hungry enough.

Or let them storm off in a huff, (with empty stomachs), if they refuse.

That goes for you too!

If you've sampled my freebie, enjoyed them, and still haven't bought any of our products, it's time for you to enter the establishment. The info inside my store is FAAAAAAR more interesting and useful.

If you truly want to make money online then you should enter and stop wasting your time with garbage.